The article discusses different ways for indie game developers to expand their original IP beyond the screen, including building lore within the game, using music, partnering with other indie developers, engaging in charitable donations, exploring sports partnerships, and creating merchandise. These methods can help reach new audiences and strengthen the connection with existing fans. It’s [...]
source https://funfect.games/how-your-original-indie-ip-can-engage-audiences-beyond-the-game/
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