Report: 82% of mobile game devs say reward-based UA outperforms traditional channels

According to Almedia’s Rewarded Returns report, 82% of mobile game developers believe that reward-based user acquisition is more effective than traditional marketing channels. The report also highlights that while 94% of developers are optimistic about the potential impacts of this method, challenges such as fraud concerns and high acquisition costs still persist. Despite this, 59% [...]

source https://funfect.games/report-82-of-mobile-game-devs-say-reward-based-ua-outperforms-traditional-channels/